10 Reasons Why Companies Adopt Marketing Automation

Marketers today are faced with a growing number of challenges. These challenges are often the driving force behind why they adopt marketing automation. This guide explores these issues and how marketing automation directly addresses them.

What’s covered:

• Top 10 problems marketers face today
• How marketing automation addresses those problems
• Key concepts in lead management, like routing, scoring and nurturing
• Marketing metrics used to refine and optimize result